# Theodore Roosevelt Presidential Library — Brand
> Brand standards for the Theodore Roosevelt Presidential Library: voice, editorial style, visual identity, design tokens, logos, fonts, Roosevelt orientation and media sources. Historical facts are verified separately by HistorianPanel.

For the whole guide in one file, read /llms-full.txt. To install the Claude plugin, read /install.html.

## Guide
- [How this guide works](https://brand.labs.trlibrary.com/guide.html): What governs what, where the authoritative documents live, and how to use this guide.
- [Brand foundation](https://brand.labs.trlibrary.com/brand-foundation.html): Mission, vision, values, pillars, storytelling tenets and audiences.
- [Voice and tone](https://brand.labs.trlibrary.com/voice-and-tone.html): How the Library sounds, with practical tips and before-and-after examples.
- [Editorial style guide](https://brand.labs.trlibrary.com/editorial-style-guide.html): Word-by-word rules for anything carrying the Library's name, A to Z, with gratitude and participant guidance.
- [Visual identity](https://brand.labs.trlibrary.com/visual-identity.html): Logo, supporting marks, color, typography and graphic elements, from Brand Style Guide v0.1.
- [Imagery and media](https://brand.labs.trlibrary.com/imagery-and-media.html): Photography rules, AI imagery limits, and where to find historical images, film and sound of Theodore Roosevelt.
- [Theodore Roosevelt essentials](https://brand.labs.trlibrary.com/tr-essentials.html): Orientation for writers and designers new to T.R. — names and titles, themes, the hard chapters, common traps and where to learn more.
- [Accuracy and approvals](https://brand.labs.trlibrary.com/accuracy-and-approvals.html): The historical accuracy rule, what counts as a source, and what needs review before it is published.
- [Channels](https://brand.labs.trlibrary.com/channels.html): Channel-by-channel rules for the website, social media, email, press, letters, presentations, print and signage.
- [Logos and marks](https://brand.labs.trlibrary.com/assets.html): 
- [Fonts](https://brand.labs.trlibrary.com/fonts.html): 
- [Install for Claude](https://brand.labs.trlibrary.com/install.html): 
- [Canva](https://brand.labs.trlibrary.com/canva.html): Building Library designs in Canva with the brand kit, brand voice and templates, by hand or with Claude.
- [Claude Design](https://brand.labs.trlibrary.com/claude-design.html): Giving Claude's design tools the Library's brand system, so mockups, decks and pages start on brand.
- [Other AI tools](https://brand.labs.trlibrary.com/other-ai-tools.html): Using the Library's brand with ChatGPT, Gemini, Copilot, Figma, code projects and any other tool.
- [Changelog](https://brand.labs.trlibrary.com/changelog.html): 
- [License and use](https://brand.labs.trlibrary.com/license.html): 

## Machine-readable
- [Full guide as text](https://brand.labs.trlibrary.com/llms-full.txt)
- [Design tokens, W3C format](https://brand.labs.trlibrary.com/tokens/tokens.json)
- [CSS variables](https://brand.labs.trlibrary.com/tokens/tokens.css)
- [Tailwind preset](https://brand.labs.trlibrary.com/tokens/tailwind.preset.js)
- [Repository](https://github.com/Theodore-Roosevelt-Presidential-Library/Brand)

## Related
- [HistorianPanel](https://github.com/Theodore-Roosevelt-Presidential-Library/HistorianPanel): historical accuracy specialists for Theodore Roosevelt history