Theodore Roosevelt Presidential Library Brand
Contents

Theodore Roosevelt Presidential Library

The brand, in one place

Logos, fonts, colors, voice and the editorial style guide, for staff, agencies and partners. Install the kit in Claude and your drafts and designs start on brand.

Install for Claude Download logos

Editorial style guide

Participants, Trustees, Benefactors, T.R., gratitude and every word-level rule, A to Z.

Voice and tone

A knowledgeable park ranger, not a professor behind a podium.

Visual identity

Logo, marks, color, contrast and type, from the Brand Style Guide.

Logos and marks

SVG, PNG and print EPS, with the rules for each.

Fonts

Dharma Gothic, ITC Clearface, Frutiger Next. Licensed: read before installing.

Images and film of T.R.

Where to find historical photographs and film, and how to caption and credit them.

Theodore Roosevelt essentials

Names and titles, the hard chapters and the traps that catch new writers.

Accuracy and approvals

Two sources for every historical claim, and what needs review.

Colors

Click a color to copy its hex value. Pairings, proportions and contrast: Visual identity.

The authoritative documents

This site distills both into plain text people and AI tools can use. Where they disagree, those documents win.

For AI tools