Logos and marks
Logos
Stacked
Horizontal
Boxed
Supporting marks
TR Brand
TR Values
Elkhorn
Brand assets
Logos, supporting marks and fonts for the Theodore Roosevelt Presidential Library. Read the visual identity rules before using any of them. Never recolor, redraw or rearrange a logo; use the colorway file you need, or ask for one.
Formats: SVG for web and Canva, PNG (transparent) for office documents and quick use, EPS (CMYK) for professional print. Supporting marks may be recolored in approved brand colors; logos may not.
Logos
| Logo | When | Files |
|---|---|---|
| Stacked (primary) | First choice whenever space allows | logos/stacked/: black, dark gray, white |
| Horizontal | Only when stacked doesn't fit: website headers, sponsor placements | logos/horizontal/: black |
| Boxed lockup | Busy backgrounds, stickers, patches, labels | logos/boxed/: dark gray on white, black on white, white on dark gray |
On white, prefer dark gray over black. On Dark Gray, Dark Forest or Night Sky, use white.
Clear space: two "T" widths on every side (not built into the files). Minimum width: 0.85 in stacked, 1.25 in horizontal.
Supporting marks
| Mark | Files |
|---|---|
| TR Brand Mark (TR ringed by the institution's name) | marks/tr-brand/: black, dark gray, white, Deep Orange |
| TR Values Mark (TR ringed by the four Values) | marks/tr-values/: black, dark gray, white, Sunset Yellow |
| Elkhorn Mark (T.R.'s Elkhorn Ranch brand ringed by the Values) | marks/elkhorn/: black, dark gray, white, Gray Sky, Spring Green, Sunset Orange, Sunset Pink |
Marks, unlike logos, may be recolored in any approved brand color with enough contrast. The colorways here are set to the exact brand hex values. EPS files are the designer's CMYK originals; SVG and PNG colorways were made from the black originals.
Minimum size 0.75 in, measured on the visible mark. Some EPS files carry extra padding; size to the circle, not the file.
Fonts
See fonts/README.md. Licensed fonts: having the files
does not give you a license.
Still to come
- Horizontal logo in white and dark gray
- Boxed lockups in Dark Forest and Night Sky
- Dark Forest and Night Sky colorways of the logo
- TR monogram favicon and app icon
- Designer-exported SVGs for the TR Brand Mark and the Elkhorn Mark (the SVGs here were converted from the EPS originals)
- A horizontal logo SVG exported from source (the one here was converted from the EPS original)
Ask Marketing & Communications for anything not listed here.